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Building Business Models
April 13, 2015 Editor 0
The LiveMint website noted that the reason a business model exists is because it articulates how a business creates, delivers and captures value. This is vital. Then why aren’t there as many books on business models as there are on strategy? The answer is perhaps linked to another question: why don’t organizations devote attention to […]
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Great user experience + clear value proposition = value innovation
November 17, 2014 Editor 0
Editor’s note: this is an excerpt from our forthcoming book UX Strategy; it is part of a free curated collection of chapters from the O’Reilly Design library — download a free copy of the Experience Design ebook here. Download a free copy of the Experience Design ebook here. Value! Value! Value! The word seems to […]
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Technology Questions Every CMO Must Ask
October 4, 2014 Editor 0
Marketers today encounter a mind-boggling array of technologies. CMOs I talk to are swamped by meeting requests from technology vendors, and most feel an acute pressure to climb on the tech bandwagon. But they worry about the massive distraction of full-scale technology assessments—and about the risk of buying expensive tools that don’t live up to their […]
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Mind the Gap! 5 Tips on How to Align Your Boss’ Perception of Innovation Maturity with Reality
April 10, 2014 Editor 0
The Fourth Product Portfolio Management Benchmark Study identified challenges organizations face in speeding innovation to bring products to market. The biggest disconnect appears between middle management and executives as to where the organization is with their innovation maturity. Bridging this gap may be the most important thing you do to improve ROI. Go to Source
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Elements of Sustainable Business Models
April 1, 2014 Editor 0
The authors present the elements constituting an advantageous business model, and suggest how to achieve that competitive edge. They argue that traditional innovation processes with funnelling front-end, stage-gate with go/kill decisions, and similar processes have inherent limitations in such an inclusive concept. They propose an alternative approach, driven by strategic business options. A business model, […]
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The business model dilemma of technology shifts
March 21, 2014 Editor 0
Publication date: Available online 13 March 2014Source:Technovation Author(s): Stefan Tongur , Mats Engwall Technology shifts are lethal to many manufacturing companies. Previous research indicates that this is not purely a problem of technological innovation, but is also closely related to the inertia of business models and business model innovation. This paper inquires into the dynamics […]
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