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Measuring Open Innovation – a Metrics-Based Management Toolkit for Successful Innovation Teams – Part 2
March 21, 2014 Editor 0
How to apply metrics to open innovation (OI)? That’s the question we often get from our clients when they start to develop their open innovation capabilities. In order to provide an answer to this critical question, the following article will focus on the key findings of our Open Innovation KPI 2012 study. Based on this […]
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How CMOs Can Get CFOs on Their Side
November 30, 2013 Editor 0
Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. The opportunity is enormous. In our experience, companies that adopt this marketing analytics approach can unlock 10–20 percent of their […]
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