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Empowerment Strategies for Ideation through Online Communities
February 6, 2015 Editor 0
Successful ideation is vital for new product development. In a novel approach, firms have recently and successfully empowered their customers through online communities by applying democratic principles to open innovation. In this paper, we borrow insights from the democratic system to examine the enhancement of, and the boundary conditions for, the adoption of this empowerment […]
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Lessons from Ideation: Where Does User Involvement Lead Us?
April 1, 2014 Editor 0
Firms are increasingly involving users in new product development (NPD). Their product users frequently provide solution information, such as new product ideas. However, these users are often considered a homogeneous group of ordinary users; their individual abilities and the specific input they provide for NPD are not yet well understood. The goal of this paper […]
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Product Development for the Poor
October 1, 2013 Editor 0
This post is the first in a three-part series that will discuss designing products and services for the poor. This series discusses the use of human-centered design (HCD) and Grameen Foundation’s applications of HCD with the rural poor.The second blog in this series will focus on Grameen’s experiences in exploratory research with the rural poor […]
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Collaboration, the Engine of Open Innovation
August 14, 2013 Editor 0
The World Industrial Reporter website reports that historically there is a 20% success rate for new products and services. Approximately eight of every ten products sales fail or do not provide sustainable results for the company. As such a holistic open innovation process that includes the acquisition, development and commercialization of technologies is essential for […]
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