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Inbound and Outbound Open Innovation: Organization and Performances
November 5, 2014 Editor 0
The aim of the paper is to analyse the relationships between the openness degree of companies and their 1) context features, 2) R&D organization and 3) financial performances. The openness degree is defined after a pecuniary approach, involving all the transactions in the innovation market. Hypotheses are formulated and, then, tested on a sample of […]
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Technology Questions Every CMO Must Ask
October 4, 2014 Editor 0
Marketers today encounter a mind-boggling array of technologies. CMOs I talk to are swamped by meeting requests from technology vendors, and most feel an acute pressure to climb on the tech bandwagon. But they worry about the massive distraction of full-scale technology assessments—and about the risk of buying expensive tools that don’t live up to their […]
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Observing discussion forums and product innovation – A way to create consumer value? Case heart-rate monitors
March 23, 2014 Editor 0
Publication date: April 2014Source:Technovation, Volume 34, Issue 4 Author(s): Piia Haavisto This paper demonstrates how discussion forums can be used in product innovation to create value with consumers. The literature shows the value of sport addicts and hobbyists as innovators in product innovation, consequently this study is also related and relevant to sports activities. It […]
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Draw Your Elevator Pitch
March 12, 2014 Editor 0
When it comes to a good elevator pitch, brevity and memorability are everything. Most elevator pitches are neither. One of us (Liza) is a staff cartoonist for the New Yorker, while the other (Deb) is a mentor to many start-up founders. We got to talking about the problem of crafting a brief, memorable pitch, and […]
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What Data-Obsessed Marketers Don’t Understand
February 25, 2014 Editor 0
Big data has become the X factor of modern marketing, the hero of every marketer’s story. But it’s a promise at risk of letting you down. You may be thinking that data will magically turn bush-league marketing into a winning “Moneyball” performance. But that’s an artifact of our big data obsession. Data, alone, isn’t what […]
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All Work Has Meaning (Almost)
February 15, 2014 Editor 0
Mitch Barns, the new Nielsen CEO, recently recounted a story of how a young leader who was asked two pointed questions at a Q&A session. “Do you think the work we do has any redeeming social value? And more specifically, do you think our work does any good in the world?” I’m sure this is […]
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