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Recruit Better Data Analysts
February 19, 2014 Editor 0
In the big data talent wars, most companies feel they’re losing. Marketing leaders are finding it difficult to acquire the right analytical talent. In the latest CMO Survey, only 3.4% senior marketers believe they have the right talent. Business-to-business companies have a bigger gap than business-to-consumer companies, as do companies with a lower percentage of their […]
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How CMOs Can Get CFOs on Their Side
November 30, 2013 Editor 0
Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. The opportunity is enormous. In our experience, companies that adopt this marketing analytics approach can unlock 10–20 percent of their […]
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