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Proposal of a Modelling of the Innovation Process in an International Manufacturing Company
July 25, 2017 Editor 0
Nowadays, to cope with the competition, and to ensure the durability of their activities, companies have to be able to innovate. Manufacturing companies operating in a B2B market often perceive innovation as a technological result. However, innovation is often more characterized as a process. The needs of the users, and not only the technology, can […]
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Creating Ideas for Innovation: Effects of Organizational Distance on Knowledge Creation Processes
February 1, 2015 Editor 0
Innovation is to a large extent considered a social and communicative process, and input from other individuals potentially improves the generation of novel and valuable ideas also in the early stages of idea creation and development. Both colleagues inside organizations and external parties have frequently been proposed as important sources of information and knowledge within […]
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Customer Integration in B2B Open Innovation
November 16, 2012 Editor 0
Today, almost any B2B firm claims to be “customer-oriented”. However, only few firms have a rigorous and stringent system that integrates the “best” (B2B) customers into its innovation process – where “best” in this context is measured not by volume of sales but by contribution to the firm’s innovation. A lot of insight has been […]
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