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Data Analysis Should Be a Social Event
May 2, 2013 Editor 0
Here’s a common business problem: You want to retain more of your customers. Depending on your corporate analytics culture and the experience of your analytical team, your analysts will probably approach this problem by asking one of the following questions:
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Technology Tools for Customer Feedback in Emerging Markets
April 9, 2013 Editor 0
Customer Experience relies on an ongoing conversation with your customer, and there are many ways that this can be done. Ideally, voice of customer (VOC) feedback should provide both quantitative and qualitative insights to improve the customer experience as engagement takes place.
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The Four Types of Digital Marketer
December 25, 2012 Editor 0
Your company’s customer-centricity profile reveals the capabilities you need to succeed in digital media, as well as whether you are a leader, scholar, pioneer, or novice in this critical marketing field. This article introduces the Booz & Company Digital Customer Centricity Profiler, which enables you to see what kind of digital marketing plan might be […]
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Know Your Customers Wherever They Are
October 26, 2012 Editor 0
Jane wants to buy a TV and starts her shopping journey with a Google search. She finds an electronics review site, clicks on a banner ad, reads about the product details, and decides to go into the store to see the model. She speaks with a sales associate and posts a picture of the TV […]
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Reviewing The Influence Of IT Applications Such As Implementing Online Distribution Channels In Hotel Industry
October 12, 2012 Editor 0
Purpose: This research aims to study the influence of information technology applications, particularly electronic distribution channels, on success and failure factors that have been devoted to the handling of routine operational problems in the hotel industry. Design/methodology/approach: Reviewing personal interviews and surveys of structured questionnaires done by senior level managers of hotels. The collected data has been analyzed to generate the findings of this research
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How an Open Services Model Uncovers New Opportunities for Innovation
September 13, 2012 Editor 0
Companies with an eye for the future are turning their focus to the emerging field of open service innovation. Too often, when we think of a service process, we think of what the provider must do, but such thinking results in frustration for the customer – who will defect in an instant. When we think […]
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