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Open Innovation: Getting Started
February 26, 2014 Editor 0
An article by Nicholas Bry on the Innovation Excellence website outlined and described a number of different open innovation processes: acceleration programs and innovation hubs; crowdsourcing and ideas contests; co-creation platforms; and codevelopments and hackathons. The article then went on to discuss a number of ideas to make open innovation successful including the role of […]
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Two Ingredients for Pursuing Externally Focused Innovation
February 11, 2014 Editor 0
Organizations increasingly seek new forms of innovation—and, for themselves, transformation—by engaging in co-creation with the suppliers, clients, and consumers that comprise their value streams. What insights might be gained from organizations that have begun to realize their potential for leadership by embracing openness as a core element of their charter? In this article innovation architect […]
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The co-creation process in the development of nostalgic new products
November 8, 2013 Editor 0
Abstract Purpose – The role of nostalgia in consumers’ lives and its application in the design of marketing strategies has been highlighted in prior research. However, the role of nostalgia as well as the consumers’ nostalgic inclination in the development of new products has not been investigated yet, either for existing products or new ones. […]
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Sustainable Innovation 2013
November 4, 2013 Editor 0
Collaboration, Co-creation & New Business Models Sustainable Innovation 13 will provide a platform to discuss the opportunities and challenges related to collaboration, co-creation and new business models related to sustainability, products, services and technologies. Sustainable Innovation 13 will include invited and refereed papers from academics, consultants, entrepreneurs, investors, technology providers, designers, innovation, sustainability managers as […]
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Stakeholder Co-Creation: The firm as an orchestrator in innovation projects
August 28, 2013 Editor 0
Nowadays, firms simultaneously include a higher variety of different stakeholders than ever before in their innovation process. Such a diverse collective brings in different perspectives and competences, yet, also poses new challenges for firms. This article presents insight into the capabilities required for a leading firm in a stakeholder co-creation project, acting as a conductor […]
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Do You Know Your Valuable Customers?
July 31, 2013 Editor 0
Abstract Purpose – Customer knowledge has not yet been recognized as a possible source of strategic competitive advantage in expansion of the knowledge-based view. The purpose of this paper is, therefore, to gain initial insights into the strategic dimension of customers knowledge in order to enable companies to define, identify and motivate the right customers […]
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