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Big data’s big ideas
November 2, 2014 Editor 0
Looking back at the evolution of our Strata events, and the data space in general, we marvel at the impressive data applications and tools now being employed by companies in many industries. Data is having an impact on business models and profitability. It’s hard to find a non-trivial application that doesn’t use data in a […]
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Measuring Open Innovation – a Metrics-Based Management Toolkit for Successful Innovation Teams – Part 2
March 21, 2014 Editor 0
How to apply metrics to open innovation (OI)? That’s the question we often get from our clients when they start to develop their open innovation capabilities. In order to provide an answer to this critical question, the following article will focus on the key findings of our Open Innovation KPI 2012 study. Based on this […]
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To Understand Consumer Data, Think Like an Anthropologist
November 27, 2013 Editor 0
It was hardly what you’d call an “adequate sample size” for market research, but the results were nevertheless eye-opening for the maker of a pain-relief ointment: A single consumer posted an online photo showing how he placed foil over the ointment to prevent it from staining his pants. Despite years of consumer research, the pharmaceutical […]
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