Exploring VR experiences of tourists' attachment to a rural destination
January 26, 2020 Editor 0
In tourism, virtual reality (VR) experience has gained interest. A positive tourist experience might enhance place attachment (PA) which can be described as the emotional bond between people and places. PA research is applied in physical and social environments but studies in a VR context are limited. Therefore, this study aims to explore to what extent VR experience might have an impact on tourists' experience and attachment to a rural destination. For this purpose, semi-structured interviews were conducted at the Lake District National Park. The sample included repeat tourists. Results show great potential of VR to have a positive impact on tourist experience and attachment. 'Presence' and 'Accessibility' have emerged as themes. 'Accessibility' is perceived as new in the context of PA. Thus, this study proposes to consider virtual environments within PA theory. Managerial implications include the use of VR as a tool to increase tourist experience at the destination.
- Virtual reality as an urban tourism destination marketing tool
- Launch of the Korea-OECD DEV Rural Development Policy Review
- Venture philanthropy in Development: dynamics, challenges and lessons in the search for greater impact
- Rural Women’s Survivalist Livelihoods and State Interventions in Ga-Ramogale Village, Limpopo Province
- Does social dimension beat geographic clustering in creating tech innovation ecosystems in cities?
- Tourism development activities in Chisuma communal area in Hwange Rural District, Zimbabwe
Subscribe to our stories
- Virtual reality as an urban tourism destination marketing tool January 26, 2020
- Exploring VR experiences of tourists' attachment to a rural destination January 26, 2020
- Sustainable intensification: Is a systems perspective essential for integrated crop-livestock systems? January 16, 2020
- Disseminating maize agronomy technologies using interactive voice response in Malawi–the opportunities and pitfalls January 12, 2020
- Towards a communication-based typology of management control modes: showing the relevance of communicative action for entrepreneurial settings December 24, 2019