-
Integrating Technology, Management and Marketing Innovation through Open Innovation Models
December 28, 2015 Editor 0
This paper explores, through a company case study, the importance of innovation for the competitive development of a company and how the adoption of an open innovation strategy could be effective to face typical barriers associated with the implementation of such processes. The case analysis shows the importance of the University-Industry relationship and the relevant role that the government plays in fomenting these relationships. Likewise, we point out the value of adopting an integral vision of the innovation process that not only considers its technological dimension (new product development), but also the elements associated to marketing and organizational change practices. The case studied herein exemplifies the systemic character of innovation and the relevance it has for companies, particularly for SME’s, to open its innovation strategy and integrate themselves with other actors to leverage its cognitive and financial resources as well as to explore new routes to bring the best of its internal technological capacities.
Related Posts
Emerging Requirements for Technology Management: A Sector-based Scenario Planning Approach
Why is Human-Centered Design Important to ICT4D?
How big money is fighting HIV and malaria in Uganda
Toward cheaper water treatment
Cleantech Open Accelerates Clean Innovation
- Why financial inclusion for youth will raise all economic boats
Categories: Technology
Tags: Technology management
Agrobiodiversity Products by SWOT Analysis as an Analysis for Strategic Innovation Genetic differentiation analysis for the identification of complementary parental pools for sorghum hybrid breeding in Ethiopia.
Subscribe to our stories
Recent Posts
- SL Crowd Green Solutions September 21, 2020
- Digital transformation in the banking sector: surveys exploration and analytics August 3, 2020
- Why Let Others Disrupt You? Take the Smart Self-Disruption Journey! August 3, 2020
- 5 Tips for Crowdfunding During the Pandemic August 3, 2020
- innovation + africa; +639 new citations August 3, 2020
Categories
Archives
Popular Post-All time
- A review on biomass-based... 0.9k views
- Can blockchain disrupt ge... 672 views
- Prize-winning projects pr... 646 views
- Apply Now: $500,000 for Y... 602 views
- Test Your Value Propositi... 523 views