Why wait? Insurers, take steps to reach the women’s market
November 4, 2015 Editor 0
In most developed nations, when dealing with the aftermath of a natural catastrophe, an accident, a divorce – or even retirement – women know they can buy and rely on insurance to handle the damages, give them access to long-term savings or, at a minimum, cover a portion of their lost assets.
In emerging and developing markets, on the other hand, this is usually not the case. Working at IFC in Washington and staying in touch with my family at home in Senegal, I’ve heard countless stories of men and women living in terrible conditions after a natural disaster.
These are not only people with lower incomes. I’ve met women who have lost everything following their spouse’s death or divorce because customary practices and inheritance laws did not give them access to the family assets. (In fact, in 20 percent of economies around the world, women do not have the same inheritance rights as men.) Worse, there are women whose children have died because the public hospital was too full and too busy to accommodate them at the time they needed medical help, and because they did not have the means to afford private health care.
These are sobering and, sadly, true stories that very seldom make headlines. Yet if we look at families’ needs and at how women tend to be more affected by death, disaster and family illness, the answer seems simple: insurance.
It’s only when something bad happens that, all of a sudden, people – especially women, who tend to be more risk-aware – wish that they had planned better to deal with the situation at hand. What tends to keep women from choosing insurance as the solution to their risk-mitigation needs are misperceptions, affordability, lack of awareness, lack of bank accounts or access, and the stories of people with insurance policies that do not seem to cover any claims.
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Categories: World Bank PSD
Tags: women’s market
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