• What we do
  • The People
  • About Us
  • Why Innovation Africa
  • Contact Us
Innovation AfricaCreating the Future Today
  • Feature Articles
  • Innovation
  • Agriculture
  • ICT
  • Technology
  • Entrepreneurship
  • Health
  • Store
  • Contact Us
Menu
  • Feature Articles
  • Innovation
  • Agriculture
  • ICT
  • Technology
  • Entrepreneurship
  • Health
  • Store
  • Contact Us
  • Message in a bottle: business education’s impact on African BOP entrepreneurs

    September 30, 2015 Editor 0

    Message in a bottle: business education’s impact on African BOP entrepreneurs
    John F. Tanner <suffix>Jr.</suffix>; Van D. Gray
    African J. of Economic and Sustainable Development, Vol. 4, No. 3 (2015) pp. 201 – 210
    Developing human capital is a potentially powerful way to improve economies. The potential impact for those at the bottom of the economic pyramid (BOP) can be tremendous. This qualitative study of one general entrepreneurship curriculum aimed at BOP entrepreneurs, message in a bottle (McCormick and Gray, 2011b), suggests that marketing education can have the greatest impact on these entrepreneurs and their ability to sustain and grow their business. Further, the study addresses important research questions as to whether the curriculum achieves the stated goals of improving entrepreneur performance, even when delivered by someone other than a professional educator.

    Go to Source

    Related Posts

    • Does Open Innovation lead to Faster Growth?Does Open Innovation lead to Faster Growth?
    • South African wins  research competitionSouth African wins research competition
    • Uganda: ICT Lobby Group to Be LaunchedUganda: ICT Lobby Group to Be Launched
    • Is Economic Growth a Question of Culture?: A decade of research shows how culture seeps into economic decisionsIs Economic Growth a Question of Culture?: A decade of research shows how culture seeps into economic decisions
    • It’s really out there: A review of the critique of the discovery view of opportunitiesIt’s really out there: A review of the critique of the discovery view of opportunities
    • Tanzania: Video On Demand Mobile Portal Launched in Dar es SalaamTanzania: Video On Demand Mobile Portal Launched in Dar es Salaam
    Sovrn
    Share

    Categories: Development

    Tags: African BOP entrepreneurs

    Briefs document emerging results from Africa RISING projects DevOps for Finance

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

Subscribe to our stories


 

Recent Posts

  • Entrepreneurial Alertness, Innovation Modes, And Business Models in Small- And Medium-Sized Enterprises December 30, 2021
  • The Strategic Role of Design in Driving Digital Innovation June 10, 2021
  • Correction to: Hybrid mosquitoes? Evidence from rural Tanzania on how local communities conceptualize and respond to modified mosquitoes as a tool for malaria control June 10, 2021
  • BRIEF FOCUS: Optimal spacing for groundnuts in smallholder farming systems June 9, 2021
  • COVID-19 pandemic: impacts on the achievements of Sustainable Development Goals in Africa June 9, 2021

Categories

Archives

Popular Post-All time

  • A review on biomass-based... 1k views
  • Apply Now: $500,000 for Y... 836 views
  • Can blockchain disrupt ge... 817 views
  • Test Your Value Propositi... 782 views
  • Prize-winning projects pr... 744 views

Recent Posts

  • Entrepreneurial Alertness, Innovation Modes, And Business Models in Small- And Medium-Sized Enterprises
  • The Strategic Role of Design in Driving Digital Innovation
  • Correction to: Hybrid mosquitoes? Evidence from rural Tanzania on how local communities conceptualize and respond to modified mosquitoes as a tool for malaria control
  • BRIEF FOCUS: Optimal spacing for groundnuts in smallholder farming systems
  • COVID-19 pandemic: impacts on the achievements of Sustainable Development Goals in Africa
  • Explicit knowledge networks and their relationship with productivity in SMEs
  • Intellectual property issues in artificial intelligence: specific reference to the service sector
  • Africa RISING publishes a livestock feed and forage production manual for Ethiopia
  • Transforming crop residues into a precious feed resource for small ruminants in northern Ghana
  • Photo report: West Africa project partners cap off 2020 with farmers field day events in Northern Ghana and Southern Mali

Tag Cloud

    africa African Agriculture Business Business model Business_Finance Company Crowdsourcing data Development East Africa economics Education Entrepreneur entrepreneurs Entrepreneurship ethiopia ghana Health_Medical_Pharma ict Information technology Innovation kenya knowledge Knowledge Management Leadership marketing mobile Mobile phone nigeria Open innovation Organization Research rwanda science Science and technology studies social enterprise social entrepreneurship south africa Strategic management strategy tanzania Technology Technology_Internet uganda

Categories

Archives

  • A review on biomass-based hydrogen production for renewable energy supply 1k views
  • Apply Now: $500,000 for Your Big Data Innovations in Agriculture 836 views
  • Can blockchain disrupt gender inequality? 817 views
  • Test Your Value Proposition: Supercharge Lean Startup and CustDev Principles 782 views
  • Prize-winning projects promote healthier eating, smarter crop investments 744 views

Copyright © 2005-2020 Innovation Africa Theme created by PWT. Powered by WordPress.org