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Open innovation 2.0: is co-creation the ultimate challenge?
August 17, 2015 Editor 0
Open innovation 2.0: is co-creation the ultimate challenge?
Thierry Rayna; Ludmila Striukova
International Journal of Technology Management, Vol. 69, No. 1 (2015) pp. 38 – 53
Web 2.0 has considerably increased the possibilities of user involvement in the production process and, thereby, has given rise to new forms of co&45;creation (open innovation with customers). Because the roles of consumers, now 'prosumers&39;, have radically changed, specific challenges have emerged. The aim of this article is to provide possible routes to address such challenges. To do so, an input&45;output typology of co&45;creation is created. This typology is then used to discuss the main challenges of co&45;creation&58; incentives, risks and costs, IPRs.Related Posts
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