How to Become an Innovative Company: A Case Study
November 2, 2014 Editor 0
A case study of a large food and beverage corporation is presented to show why and how this company changed from very conservative to very innovative. As a result of the study a company innovation development model is suggested, based on resources and capabilities to change and innovate, market orientation, leadership, free exchange of ideas, a climate favorable to change and innovation, and research and development projects.
- Content Type Journal Article
- Category Research Article
- Pages 177-182
- DOI 10.1260/1757-2188.8.131.52
- Alberto Silva, Keiser University, Florida, United States
- Journal International Journal of Innovation Science
- Print ISSN 1757-2223
- Journal Volume Volume 6
- Journal Issue Volume 6, Number 3 / September 2014
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