• What we do
  • The People
  • About Us
  • Why Innovation Africa
  • Contact Us
Innovation AfricaCreating the Future Today
  • Feature Articles
  • Innovation
  • Agriculture
  • ICT
  • Technology
  • Entrepreneurship
  • Health
  • Store
  • Contact Us
Menu
  • Feature Articles
  • Innovation
  • Agriculture
  • ICT
  • Technology
  • Entrepreneurship
  • Health
  • Store
  • Contact Us
  • Social media marketing

    April 8, 2014 Editor 0

    Social media marketing
    Yoosuf Cader; Afraa Abdulla Al Tenaiji
    International Journal of Social Entrepreneurship and Innovation, Vol. 2, No. 6 (2013) pp. 546 – 560
    The rapid usage of social media marketing has grown with the corresponding growth in internet bandwidth, technology and mobile devices. 1) Almost 29% give feedback through online questionnaire surveys while 15% said they responded to offline questionnaire surveys. 22% said they use e-mails to give feedback to organisations while 12% used SMS. 2) 52% of the respondents indicated they had not been reached by other organisations via social media networks while 48% said they had been reached. In the latter, 38% started reaching them in 2009 but much less in the years prior to that. The most popular social media sites used for marketing activities are Facebook, Twitter, LinkedIn, YouTube, Flickr, and Myspace. 3) The marketing activities implemented by organisations in the UAE on social media sites were as follows: to increase brand awareness; advertising; feedback on products or services; promotional offers; directing to the organisations website, and inexpensive reach of potential customers and market intelligence gathering. 4) A large percent (74%) of the respondents did not lodge customer complaints through social media sites but 26% did. A high percent (62) of the latter said their complaints were effectively resolved. The practical implications of these findings are invaluable to marketing managers (see pages 13 and 14).

    Go to Source

    Related Posts

    • HOW COMMUNITY VENTURES MOBILISE RESOURCES: DEVELOPING RESOURCE DEPENDENCE AND EMBEDDEDNESS
    • Agroforestry can ensure food security and mitigate the effects of climate change in Africa
    • Harnessing Internet Development in Uganda: Connecting the last mileHarnessing Internet Development in Uganda: Connecting the last mile
    • Supporting an open source approach to developmentSupporting an open source approach to development
    • Apply Now for TechWomen: a Professional Mentorship and Exchange Program
    • Innovation should be a ‘tool’ not a ‘master’Innovation should be a ‘tool’ not a ‘master’
    Sovrn
    Share

    Categories: Social Innovation

    Management Learning, Performance and Reward: Theory and Practice Revisited Do Service Guarantees Guarantee Greater Market Value?

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

Subscribe to our stories


 

Recent Posts

  • Entrepreneurial Alertness, Innovation Modes, And Business Models in Small- And Medium-Sized Enterprises December 30, 2021
  • The Strategic Role of Design in Driving Digital Innovation June 10, 2021
  • Correction to: Hybrid mosquitoes? Evidence from rural Tanzania on how local communities conceptualize and respond to modified mosquitoes as a tool for malaria control June 10, 2021
  • BRIEF FOCUS: Optimal spacing for groundnuts in smallholder farming systems June 9, 2021
  • COVID-19 pandemic: impacts on the achievements of Sustainable Development Goals in Africa June 9, 2021

Categories

Archives

Popular Post-All time

  • A review on biomass-based... 1k views
  • Apply Now: $500,000 for Y... 835 views
  • Can blockchain disrupt ge... 816 views
  • Test Your Value Propositi... 779 views
  • Prize-winning projects pr... 740 views

Recent Posts

  • Entrepreneurial Alertness, Innovation Modes, And Business Models in Small- And Medium-Sized Enterprises
  • The Strategic Role of Design in Driving Digital Innovation
  • Correction to: Hybrid mosquitoes? Evidence from rural Tanzania on how local communities conceptualize and respond to modified mosquitoes as a tool for malaria control
  • BRIEF FOCUS: Optimal spacing for groundnuts in smallholder farming systems
  • COVID-19 pandemic: impacts on the achievements of Sustainable Development Goals in Africa
  • Explicit knowledge networks and their relationship with productivity in SMEs
  • Intellectual property issues in artificial intelligence: specific reference to the service sector
  • Africa RISING publishes a livestock feed and forage production manual for Ethiopia
  • Transforming crop residues into a precious feed resource for small ruminants in northern Ghana
  • Photo report: West Africa project partners cap off 2020 with farmers field day events in Northern Ghana and Southern Mali

Tag Cloud

    africa African Agriculture Business Business model Business_Finance Company Crowdsourcing data Development East Africa economics Education Entrepreneur entrepreneurs Entrepreneurship ethiopia ghana Health_Medical_Pharma ict Information technology Innovation kenya knowledge Knowledge Management Leadership marketing mobile Mobile phone nigeria Open innovation Organization Research rwanda science Science and technology studies social enterprise social entrepreneurship south africa Strategic management strategy tanzania Technology Technology_Internet uganda

Categories

Archives

  • A review on biomass-based hydrogen production for renewable energy supply 1k views
  • Apply Now: $500,000 for Your Big Data Innovations in Agriculture 835 views
  • Can blockchain disrupt gender inequality? 816 views
  • Test Your Value Proposition: Supercharge Lean Startup and CustDev Principles 779 views
  • Prize-winning projects promote healthier eating, smarter crop investments 740 views

Copyright © 2005-2020 Innovation Africa Theme created by PWT. Powered by WordPress.org