Entreprenuering together: his and her stories
March 7, 2014 Editor 0
Purpose – Among the various ‘critical’ voices which have contributed to problematizing the discourse on entrepreneurship, that of gender studies is indubitably one of the most significant and fruitful. Applying a gender perspective to the study of entrepreneurship has led to the uncovering of the (male) gender assumptions embodied in the dictates of entrepreneurship and to distinguish between study of women entrepreneurs and study of the relationship between gender and entrepreneurship.
One aspect little explored within this diversified array of studies concerns ‘mixed’ situations in which a firm’s management is shared between a woman and a man. Such situations are interesting in that: a) they make it possible to problematize the economic rhetoric which promulgates entrepreneurship as an individual and isolated, activity; b) the simultaneous presence of a man and a woman allows observation of whether and how gender stereotypes and practices are at work in the process of positioning Him and Her within the firm.
In order to investigate both these aspects, the article considers eighteen verbal histories of women and men entrepreneurs, showing how entrepreneurship can be conceived as a distributed activity, as well as a playground for gender dynamics.Design/methodology/approach – Narrative analysis of 18 ‘two-voice’ interviews (for a total of 36 individual interviews) collected in artisanal activities characterized by the concomitant presence of a Him and a Her within the firm.Findings – 1) Interweaving between doing gender and doing business;
2) entrepreneurship as a distributed activity;
3) entrepreneurial environment sets out opportunities and contingent factors which can be used as resources for the positioning of Him and Her in the story and the construction of different narratives. This confirms the multi-dimensionality of entrepreneurial experience and suggests that future research should pay closer attention to the aspects of business activity sharing and reciprocity in the construction and positioning of gender.Research limitations/implications – main implication for future research is to pay closer attention to aspects of reciprocity sharing and gender positioning in entrepreneurshipOriginality/value – ‘Mixed’ entrepreneurial experiences (firm’s management is shared between a woman and a man) are little explored and it is still uncommon to frame entrepreneurship as a distributed activity.
Go to Source
- Entreprenuering together: his and her stories
- Start-up from scratch? How entrepreneurship can generate sustainable development and inclusion in the Sahel
- The changing face of entrepreneurship
- Celebrating entrepreneurship and agents of change in developing countries
- Entrepreneurship education in Sudan
- Exploring the link between technical and management innovation: the moderating effects of firm size and type of innovation
Subscribe to our stories
- Entrepreneurial Alertness, Innovation Modes, And Business Models in Small- And Medium-Sized Enterprises December 30, 2021
- The Strategic Role of Design in Driving Digital Innovation June 10, 2021
- Correction to: Hybrid mosquitoes? Evidence from rural Tanzania on how local communities conceptualize and respond to modified mosquitoes as a tool for malaria control June 10, 2021
- BRIEF FOCUS: Optimal spacing for groundnuts in smallholder farming systems June 9, 2021
- COVID-19 pandemic: impacts on the achievements of Sustainable Development Goals in Africa June 9, 2021