eGovernment for iReputation
March 4, 2014 Editor 0
Warren Buffet once said “It takes 20 years to build a reputation and five minutes to ruin it.” A positive international reputation, or the way I like to call it – “iReputation” – is something every person, company, organization, or country is looking for. Considerable amounts of money are being spent on building international reputation, especially by countries. Some are investing their resources in submitting competitive bids for hosting the Olympics, regional or world sports competitions, assuming that the successful organization of these events will strengthening and improve their iReputation and credibility. Others are trying to use costly and innovative marketing tools in order to give visibility to their countries and thus attract more tourists, investors and other categories of visitors. In this post I will address the case of some countries which have managed to gain iReputation because of successful implementation of eGovernment.
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