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Nigeria: A Nice Mobile Music and Video Service With a Handset Attached
December 2, 2013 Editor 0
[Balancing Act]London -Another made in China African handset launch would be deeply uninteresting. But the unveiling of Solo’s new handset bundled with data and content in Nigeria somehow turns the business model on its head. If you want people to use data, then you’ve you’ve got to offer them things they want. Russell Southwood talks to Solo’s Michael Akindele about how it wants to re-invent the market.
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