Nigerian VoD content platform Dobox TV offers simultaneous online premiere of cinema releases
November 21, 2013 Editor 0
This is a pilot issue for Digital Content Africa, which will launch
shortly as a fortnightly e-letter that will cover all forms of digital
content and services but with a particular focus on film and music.
The Top Story in this pilot issue looks at how one of Nigeria’s newest
online platforms has sought to carve itself out a niche in what might
otherwise become a rather crowded market.
Leaving aside the online platforms that deal mostly in pirated content,
there are only really two large online platform contenders in Nigeria:
iROKO and Afrinolly. iROKO is still largely focused on the diaspora but
Afrinolly has an Android platform that has attracted a significant user
base in Nigeria.
Dobox.tv launched in March 2013 and has very quietly been building up both
its users and its content. It has an attractive interface with various of
its content topic areas tagged with the Box title: for example, the Magic
Box genre gives users access to what it describes as “quality Nollywood
So what are these? It gives as an example Tunde Kelani’s MAAMi (see video
clip interview: [http://www.youtube.com/watch?v=y_wZrQGM67Q] )but it also
carries Lekki Wives, Aina, Misfit, Turning Point, Amina, and First Cause.
On 25 October this year, it did a simultaneous online premiere with the
cinema release of Confusion Na Wa. It also has a music channel called
Music Box that plays non-stop Nigerian music videos. Live Box offers live
transmissions of TV stations, including Nigeria’s TVC which has just added
an entertainment channel. Using iBox, customers can upload their own
For payment, the customer opens a wallet when he or she joins and to get
content, they need to keep the wallet topped up with cash:”We are
connected to all major gateways in Nigeria including Visa and Mastercard,
Quick Teller and the Verve card. We are not yet connected to Paga.” Its
DRM system means that customers can download and have what is effectively
a “rental period” before the content becomes inaccessible. It has software
that will adjust to the size of the connection the customer is using.
The major mobile platform for content remains Blackberry and Dobox.tv
estimates that there are perhaps 3 million users who actually make use of
it as a data device. After that, it’s all iPhone or Samsung among
smartphone users. It believes that Nigerians are using a lot of tablets
and these are more Samsung than Apple. In terms of access, Dobox.tv has
desktop apps for Windows and Mac as well as mobile apps for Blackberry,
Android and iOS.
Dobox.tv is available as an app on the MTN platform in Nigeria and
although it is cagy about releasing user numbers, there appear to be
around 50,000 users, 51% of whom are from Nigeria itself.
According to Dobx.tv’s Head, Business Development. Bimbo Koku it will be
the entertainment hub for the growing Nigerian online audience who want to
watch content “on the go” and who love interacting and networking with
friends as they can stream or rent movies read reviews, create and share
music video playlists.”
Source: Smart Monkey TV: http://www.smartmonkeytv.com
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