Perceptions of Age and Creativity in the Workforce
November 16, 2013 Editor 0
As the workforce ages it becomes important to examine if there is misperception of creativity and age in work contexts. A laboratory experiment examined perceptions of the creativity of a team with both young and old workers and of a team composed entirely of young workers. Scripted videos portrayed such teams engaged in designing an outdoor advertising campaign. Altogether, 220 participants were randomly assigned to watch one of the video clips and complete a structured questionnaire. No significant differences were observed in the perceptions of the two teams’ performance or of the quality of the resulting advertising proposal. In general, there was also no significant difference in the individual characteristics attributed to the four characters on the teams. However, participants aged 35 or above evaluated both teams and all four characters more favorably than participants aged 20–34.
- Opening up Openness to Experience: A Four-Factor Model and Relations to Creative Achievement in the Arts and Sciences
- Is Nurturing Creativity a Luxury or a Necessity for Schools in Developing Nations?
- Differential Effects of Personality Traits and Environmental Predictors on Reproductive and Creative Imagination
- The Hidden Indicators of a Failing Project
- Three Creativity Challenges from IDEO’s Leaders
- Perceptions of Creativity in University–Industry Partnerships: A Pedagogical Approach
Subscribe to our stories
- In pictures: the 2019 Africa RISING Tanzania monitoring visit August 30, 2019
- Active Internationalization of Software Enterprises: Scale Development and Validation August 30, 2019
- The Manager’s Guide to Leveraging Disruption August 30, 2019
- Key take-aways from a recent Africa RISING exchange visit in Ghana August 30, 2019
- Device that recycles vaporized water from power plants wins MIT $100K May 28, 2019