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From Netscape to eHarmony: The High Risks and Big Rewards of Platform Markets
November 13, 2013 Editor 0
A company that matches two sides of a market is a platform: eBay, for example, pairs buyers and sellers. When a platform market tips, a winning company emerges. These winners–think Google in search and Microsoft Windows in business computing–gain an outsized share of revenue and profit. Yet the dynamics of how platforms operate remain little understood, even among those organizations whose very existence depends on them.
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