October 10, 2013 Editor 0
This is the second in a three-part Grameen Foundation series that discusses designing products and services for poor people. This post reviews the use of design ethnography during early research phases to gain insights into the financial needs of the poor. You can readthe first post here.
The first step on the path to developing new products for poor people is exploratory research, or “design ethnography.” During this phase, we spend time with potential users to gain a deep understanding of the user’s world. Developing actionable insights is not a simple task; it requires approaches and techniques that foster empathy with users to gain deep insights into their wants and needs.
- The impact of agricultural emergence on the genetic history of African rainforest hunter-gatherers and agriculturalists.
- Knowledge Integration in Distributed Product Development
- Product Development for the Poor
- Three Creativity Challenges from IDEO’s Leaders
- Perceptions of Age and Creativity in the Workforce
- Evaluate Your Emotional Agility
Categories: Next Billion
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