• What we do
  • The People
  • About Us
  • Why Innovation Africa
  • Contact Us
Innovation AfricaCreating the Future Today
  • Feature Articles
  • Innovation
  • Agriculture
  • ICT
  • Technology
  • Entrepreneurship
  • Health
  • Store
  • Contact Us
Menu
  • Feature Articles
  • Innovation
  • Agriculture
  • ICT
  • Technology
  • Entrepreneurship
  • Health
  • Store
  • Contact Us
  • Ten Types of Innovation: The Discipline of Building Breakthroughs

    August 31, 2013 Editor 0

    By Larry Keeley, Helen Walters, Ryan Pikkel & Brian Quinn

    It made it easier for chemists to understand the world and do hard things reliably. And it made us think about trying to create something similar for the world of innovation.

    The Discovery Of The Ten Types Of Innovation

    In 1998 we decided to see what, if anything, successful innovations had in common. In doing so, our goal was to see if we might create a version of the periodic table of the elements for innovation.

    We gathered up nearly 2,000 examples of the then best innovations: Dell’s computer business; Toyota’s production system; Walt Disney’s character franchises; Gillette’s shaving business; oversized tennis racquets from Prince; the way you could step out of your Hertz rental car and get a receipt instantly from someone using a gizmo hanging from his belt; and many others. We even included historical successes, such as the Ford Model T and the US national highway system (yes, that was once innovative, not just snarled with traffic).

    Then, we analyzed everything and broke down the innovations using pattern recognition and complexity management techniques. We worked to demystify our own work as innovators. And we labored to document our practices and their outcomes. In 2011, we undertook a similar effort to test and refresh our analysis, ensuring that our work was still valid in the very different business environment.

    From all of this empirical analysis emerged the framework that forms the heart of this book. Some combination of the Ten Types of Innovation is reliably used in any successful offering, and the framework forms our version of the Periodic Table. The tactics we introduce to you later in the book are our chemical elements, which can be usefully combined to form winning innovation plays.

    Our hope is that this is a framework that anyone can usefully employ, from chief executive to management trainee, from any industry, and from any company, large or small. It provides a way to understand the complexities of modern business, presented in what we hope you’ll find to be a simple and straightforward manner.

    The Discipline Of Building Breakthroughs

    At the heart of the book is our discovery: all great innovations, throughout history, comprise some combination of ten basic types organized within three categories. This is our Periodic Table.

    Part Two will make the Ten Types come alive as we describe each one and share many practical and graphic examples of them in action. Part Three helps demonstrate our core philosophy: that innovation is about more than products, and using multiple types in parallel will help produce stronger, more defensible outcomes.

    You can use the Ten Types to help your innovation efforts in many ways. It can be a diagnostic tool to assess how you’re approaching innovation internally, it can help you to analyze your competitive environment, and it can reveal gaps and potential opportunities for doing something different and upending the market.

    Part Four shows you how to use the Ten Types to systematically spot opportunities for shifts.

    Part Two: Ten Types of Innovation: The Building Blocks of Breakthroughs

    At the heart of any new discipline there often lies a simple, organizing system — an underlying structure and order governing what works and what fails. This is what the Ten Types framework brings to innovation. Consciously understanding it makes innovation easier and more effective.

    Chapter 2 — The Ten Types: An Overview

    The Ten Types framework is simple and intuitive. It is a useful tool you can use both to diagnose and enrich an innovation you’re working on, or to analyze existing competition. It makes it especially easy to spot errors of omission — missing dimensions that will make a concept stronger.

    The Ten Types framework is structured into three color-coded categories. The types on the left side of the framework are the most internally focused and distant from customers; as you move toward the right side, the types become increasingly apparent and obvious to end users. To use a theatrical metaphor, the left of the framework is backstage; the right
    is onstage.

    Several lessons will emerge from the Ten Types throughout this book — including how to use the framework as a way to identify opportunities, and how to use it to construct sophisticated, defensible innovations.

    Excerpted with permission of the publisher, Wiley, from Ten Types of Innovation: The Discipline of Building Breakthroughs by Larry Keeley, Helen Walters, Ryan Pikkel and Brian Quinn. Copyright (c) 2013 by Deloitte Development LLC. All rights reserved. This book is available at all bookstores and online booksellers.

    Go to Source

    Related Posts

    • The impact of OFDI on firm innovation in an emerging countryThe impact of OFDI on firm innovation in an emerging country
    • To foster innovation, let a hundred flowers bloom?To foster innovation, let a hundred flowers bloom?
    • Can China be an innovation powerhouse?Can China be an innovation powerhouse?
    • Innovation’s New World OrderInnovation’s New World Order
    • What Happened to the Innovation, Disruption, Technology’ Dividend?What Happened to the Innovation, Disruption, Technology’ Dividend?
    • Are you an Innovator /entrepreneur? Do you want to inspire others?Are you an Innovator /entrepreneur? Do you want to inspire others?
    Sovrn
    Share

    Categories: Social Innovation

    Tags: Brian Quinn, Ford Model T, Innovation, Larry Keeley, Periodic table

    SA moves to use titanium-ores platform to build new high-tech industry Qhena encourages greater innovation in industry

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

Subscribe to our stories


 

Recent Posts

  • Entrepreneurial Alertness, Innovation Modes, And Business Models in Small- And Medium-Sized Enterprises December 30, 2021
  • The Strategic Role of Design in Driving Digital Innovation June 10, 2021
  • Correction to: Hybrid mosquitoes? Evidence from rural Tanzania on how local communities conceptualize and respond to modified mosquitoes as a tool for malaria control June 10, 2021
  • BRIEF FOCUS: Optimal spacing for groundnuts in smallholder farming systems June 9, 2021
  • COVID-19 pandemic: impacts on the achievements of Sustainable Development Goals in Africa June 9, 2021

Categories

Archives

Popular Post-All time

  • A review on biomass-based... 1k views
  • Can blockchain disrupt ge... 760 views
  • Apply Now: $500,000 for Y... 751 views
  • Prize-winning projects pr... 711 views
  • Test Your Value Propositi... 686 views

Recent Posts

  • Entrepreneurial Alertness, Innovation Modes, And Business Models in Small- And Medium-Sized Enterprises
  • The Strategic Role of Design in Driving Digital Innovation
  • Correction to: Hybrid mosquitoes? Evidence from rural Tanzania on how local communities conceptualize and respond to modified mosquitoes as a tool for malaria control
  • BRIEF FOCUS: Optimal spacing for groundnuts in smallholder farming systems
  • COVID-19 pandemic: impacts on the achievements of Sustainable Development Goals in Africa
  • Explicit knowledge networks and their relationship with productivity in SMEs
  • Intellectual property issues in artificial intelligence: specific reference to the service sector
  • Africa RISING publishes a livestock feed and forage production manual for Ethiopia
  • Transforming crop residues into a precious feed resource for small ruminants in northern Ghana
  • Photo report: West Africa project partners cap off 2020 with farmers field day events in Northern Ghana and Southern Mali

Tag Cloud

    africa African Agriculture Business Business model Business_Finance Company Crowdsourcing data Development East Africa economics Education Entrepreneur entrepreneurs Entrepreneurship ethiopia ghana Health_Medical_Pharma ict Information technology Innovation kenya knowledge Knowledge Management Leadership marketing mobile Mobile phone nigeria Open innovation Organization Research rwanda science Science and technology studies social enterprise social entrepreneurship south africa Strategic management strategy tanzania Technology Technology_Internet uganda

Categories

Archives

  • A review on biomass-based hydrogen production for renewable energy supply 1k views
  • Can blockchain disrupt gender inequality? 760 views
  • Apply Now: $500,000 for Your Big Data Innovations in Agriculture 751 views
  • Prize-winning projects promote healthier eating, smarter crop investments 711 views
  • Test Your Value Proposition: Supercharge Lean Startup and CustDev Principles 686 views

Copyright © 2005-2020 Innovation Africa Theme created by PWT. Powered by WordPress.org