• What we do
  • The People
  • About Us
  • Why Innovation Africa
  • Contact Us
Innovation AfricaCreating the Future Today
  • Feature Articles
  • Innovation
  • Agriculture
  • ICT
  • Technology
  • Entrepreneurship
  • Health
  • Store
  • Contact Us
Menu
  • Feature Articles
  • Innovation
  • Agriculture
  • ICT
  • Technology
  • Entrepreneurship
  • Health
  • Store
  • Contact Us
  • “Women doing their own thing”: media representations of female entrepreneurship

    August 2, 2013 Editor 0

    Abstract

    Purpose – The purpose of this paper is to discuss the impact gendered media representations of entrepreneurs may have on the reality of female entrepreneurship. It analyses the representation of women entrepreneurs in a women’s magazine. Media representations influence, firstly, whether women perceive entrepreneurship as desirable and attainable, and thus impact the strength and direction of their entrepreneurial aspirations. Secondly, media representations shape how key stakeholders such as bankers or clients view and interact with female business owners, thereby impacting women entrepreneurs’ business relations and opportunities.

    Design/methodology/approach – The paper reviews research on media representations of women entrepreneurs, gender inequalities in entrepreneurial activity and work before presenting an in-depth qualitative analysis of a magazine series reporting on female entrepreneurs. Findings – The authors’ analysis reveals how the woman’s magazine in question portrays female entrepreneurship as focused on traditionally female activities and pursuits and as domestically-centred. Relating these findings to evidence on gender inequalities in entrepreneurial activity, the paper raises important questions about the impact of media representations of women entrepreneurs.

    Originality/value – The paper demonstrates the benefits of understanding entrepreneurial activity as work and includes analytical perspectives from the sociology of work in the analysis of media representations of entrepreneurship.
    Go to Source

    Related Posts

    • Start-up from scratch? How entrepreneurship can generate sustainable development and inclusion in the SahelStart-up from scratch? How entrepreneurship can generate sustainable development and inclusion in the Sahel
    • Female entrepreneurship: a co-citation analysisFemale entrepreneurship: a co-citation analysis
    • The changing face of entrepreneurshipThe changing face of entrepreneurship
    • Female entrepreneurship and the role of customer knowledge development, innovation outcome expectations and culture on intentions to start informal business venturesFemale entrepreneurship and the role of customer knowledge development, innovation outcome expectations and culture on intentions to start informal business ventures
    • Celebrating entrepreneurship and agents of change in developing countriesCelebrating entrepreneurship and agents of change in developing countries
    • Entrepreneurship education in SudanEntrepreneurship education in Sudan
    Sovrn
    Share

    Categories: Entrepreneurship

    Tags: Entrepreneurship, female entrepreneurship, women entrepreneurs

    The Innovation Mindset in Action: Shantha Ragunathan Managing the business of everyday life: the roles of space and place in “mumpreneurship”

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

Subscribe to our stories


 

Recent Posts

  • SL Crowd Green Solutions September 21, 2020
  • Digital transformation in the banking sector: surveys exploration and analytics August 3, 2020
  • Why Let Others Disrupt You? Take the Smart Self-Disruption Journey! August 3, 2020
  • 5 Tips for Crowdfunding During the Pandemic August 3, 2020
  • innovation + africa; +639 new citations August 3, 2020

Categories

Archives

Popular Post-All time

  • A review on biomass-based... 0.9k views
  • Can blockchain disrupt ge... 697 views
  • Prize-winning projects pr... 692 views
  • Apply Now: $500,000 for Y... 612 views
  • Test Your Value Propositi... 537 views

Recent Posts

  • SL Crowd Green Solutions
  • Digital transformation in the banking sector: surveys exploration and analytics
  • Why Let Others Disrupt You? Take the Smart Self-Disruption Journey!
  • 5 Tips for Crowdfunding During the Pandemic
  • innovation + africa; +639 new citations
  • SME Innovation: 10 Priorities for Support Post-COVID-19 
  • Africa RISING Annual Progress Report 2018 – 2019 now available
  • Fodder beet feed supplementation delivers dairy success for Ethiopian farmers
  • Using theory of change for outcome-oriented research
  • Africa RISING partners publish soil fertility management guidebook

Tag Cloud

    africa African Agriculture Business Business model Business_Finance Company Crowdsourcing data Development East Africa economics Education Entrepreneur entrepreneurs Entrepreneurship ethiopia ghana Health_Medical_Pharma ict Information technology Innovation kenya knowledge Knowledge Management Leadership marketing mobile Mobile phone nigeria Open innovation Organization Research rwanda science Science and technology studies social enterprise social entrepreneurship south africa Strategic management strategy tanzania Technology Technology_Internet uganda

Categories

Archives

  • A review on biomass-based hydrogen production for renewable energy supply 0.9k views
  • Can blockchain disrupt gender inequality? 697 views
  • Prize-winning projects promote healthier eating, smarter crop investments 692 views
  • Apply Now: $500,000 for Your Big Data Innovations in Agriculture 612 views
  • Test Your Value Proposition: Supercharge Lean Startup and CustDev Principles 537 views

Copyright © 2005-2020 Innovation Africa Theme created by PWT. Powered by WordPress.org