• What we do
  • The People
  • About Us
  • Why Innovation Africa
  • Contact Us
Innovation AfricaCreating the Future Today
  • Feature Articles
  • Innovation
  • Agriculture
  • ICT
  • Technology
  • Entrepreneurship
  • Health
  • Store
  • Contact Us
Menu
  • Feature Articles
  • Innovation
  • Agriculture
  • ICT
  • Technology
  • Entrepreneurship
  • Health
  • Store
  • Contact Us
  • Capability building through innovation for unserved lower end mega markets

    July 21, 2013 Editor 0

    Publication date: Available online 20 July 2013Source:Technovation
    Author(s): Chaisung Lim , Seokhee Han , Hiroshi Ito
    Although product innovation for unserved lower end mega markets in large developing countries has been recognized as an opportunity for improving the competitiveness of local firms, limited research has been conducted that explicitly explores how innovation capabilities can be built for these markets. This study investigates Tata Motors’ Nano as an exploratory case of building innovation capabilities. This paper shows that the building of innovation capability could be achieved through creating a process that overcomes ‘the deficiency problem’ in generating radically cheap priced original products. The study’s contribution to the literature is that it addresses issues of building local firms’ innovation capabilities through creating original products for the unserved lower end market, in which advanced country firms have limited experience. Nano, as an unprecedented innovation in the automobile industry, reveals a path to building innovation capability that has not previously been observed. We show that detailed processes involved in generating an original product for the lower end market provide insights on the strategy in terms of target price setting, initiating innovation process overcoming ‘the deficiency problem’, and creation of complementary resources.

    Go to Source

    Related Posts

    • Tumbleweed rolls through West African resorts: Ebola and tourism crisis managementTumbleweed rolls through West African resorts: Ebola and tourism crisis management
    • Open Innovation: Getting StartedOpen Innovation: Getting Started
    • Does learning orientation matter for nonprofit organization performance? Empirical evidence from GhanaDoes learning orientation matter for nonprofit organization performance? Empirical evidence from Ghana
    • Three shapes of organisational knowledge
    • AccessKenya Investment to Fuel Kenya’s Bandwidth Capacity
    • A community of soil bacteria saves plants from root rotA community of soil bacteria saves plants from root rot
    Sovrn
    Share

    Categories: Innovation, South-South

    Tags: building innovation capability, end mega markets, innovation for unserved lower end, unserved lower end mega

    Contingencies in collaborative innovation: matching organisational learning with strategic orientation and environmental munificence Innovation Needs a Lingua Franca

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

Subscribe to our stories


 

Recent Posts

  • SL Crowd Green Solutions September 21, 2020
  • Digital transformation in the banking sector: surveys exploration and analytics August 3, 2020
  • Why Let Others Disrupt You? Take the Smart Self-Disruption Journey! August 3, 2020
  • 5 Tips for Crowdfunding During the Pandemic August 3, 2020
  • innovation + africa; +639 new citations August 3, 2020

Categories

Archives

Popular Post-All time

  • A review on biomass-based... 0.9k views
  • Can blockchain disrupt ge... 697 views
  • Prize-winning projects pr... 692 views
  • Apply Now: $500,000 for Y... 612 views
  • Test Your Value Propositi... 537 views

Recent Posts

  • SL Crowd Green Solutions
  • Digital transformation in the banking sector: surveys exploration and analytics
  • Why Let Others Disrupt You? Take the Smart Self-Disruption Journey!
  • 5 Tips for Crowdfunding During the Pandemic
  • innovation + africa; +639 new citations
  • SME Innovation: 10 Priorities for Support Post-COVID-19 
  • Africa RISING Annual Progress Report 2018 – 2019 now available
  • Fodder beet feed supplementation delivers dairy success for Ethiopian farmers
  • Using theory of change for outcome-oriented research
  • Africa RISING partners publish soil fertility management guidebook

Tag Cloud

    africa African Agriculture Business Business model Business_Finance Company Crowdsourcing data Development East Africa economics Education Entrepreneur entrepreneurs Entrepreneurship ethiopia ghana Health_Medical_Pharma ict Information technology Innovation kenya knowledge Knowledge Management Leadership marketing mobile Mobile phone nigeria Open innovation Organization Research rwanda science Science and technology studies social enterprise social entrepreneurship south africa Strategic management strategy tanzania Technology Technology_Internet uganda

Categories

Archives

  • A review on biomass-based hydrogen production for renewable energy supply 0.9k views
  • Can blockchain disrupt gender inequality? 697 views
  • Prize-winning projects promote healthier eating, smarter crop investments 692 views
  • Apply Now: $500,000 for Your Big Data Innovations in Agriculture 612 views
  • Test Your Value Proposition: Supercharge Lean Startup and CustDev Principles 537 views

Copyright © 2005-2020 Innovation Africa Theme created by PWT. Powered by WordPress.org