Entrepreneurial orientation and market orientation as antecedents of organisational innovation and performance

June 30, 2013 Editor 0

Entrepreneurial orientation and market orientation as antecedents of organisational innovation and performance
Asbjørn Veidal; Tor Korneliussen
International Journal of Entrepreneurship and Small Business, Vol. 19, No. 2 (2013) pp. 234 – 250
The aim of this article is to investigate entrepreneurial orientation and market orientation as antecedents of organisational innovation and performance. Five theory-based hypotheses are tested. Survey data from 213 firms were analysed using structural equation modelling. The findings suggest that there are positive and statistically significant relationships between organisational innovation and performance, and between market orientation and performance. Surprisingly, entrepreneurial orientation does not have a direct effect on performance. The effect of entrepreneurial orientation on performance is mediated by organisational innovation. These results indicate that entrepreneurial orientation should focus on organisational innovation as a way to improve the overall performance of a firm. In addition, managers should allocate resources to market orientation and organisational innovation in order to improve performance.

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Categories: Entrepreneurship

Tags: antecedents of organisational innovation and performance, entrepreneurial orientation and market orientation, orientation and market orientation as antecedents, orientation as antecedents of organisational innovation