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Does P&G Need Product Innovation or Strategic Innovation?
June 30, 2013 Editor 0
Procter & Gamble has been outspending and outperforming its peers in product innovation for years. Yet sales in its biggest market are lagging and its progress in emerging markets is not what the company wants or expects. Merely doing more of the same is an unlikely solution to the challenge Lafley faces in reviving P&G.
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