Unleashing Ugandan farmers’ potential through mobile phones
April 2, 2013 Editor 0
Farmers will be able to build a credit history through data collected on their farming supply purchases and produce sales.
A powerful new mobile platform combining agriculture information and financial services specifically designed for smallholder farmers is going live in Uganda, helping farmers plow even more value from each acre.
Based on AgriLife, a cloud-based platform, the platform will be accessible via mobile phone and provide two key, interconnected services: data collection and analysis about farmers’ production capability and history, as well as provide an integration point for financial institutions, mobile network operators, produce buyers and their agents to more efficiently provide much-needed services to distant, rural farmers.
The data analysis will drive the growth of services and products that benefit smallholder farmers based on a better understanding of their production capability. The more high-quality, comprehensive data that can be collected, the more valuable an asset it becomes as service providers can better understand farmers’ needs and tailor their offerings—like crop insurance, input payments and savings accounts. For the first time, transaction data will enable each smallholder farmer to build a credit history that will be used by other value chain actors to provide credit and access to other ‘easier access’ purchases, like seeds, fertilizers, and pest control chemicals.
Farmers Centre (U) Ltd. (FACE), a farmer-centric agribusiness enterprise based in Lira District in northern Uganda, is an AgriLife early adopter in Uganda. FACE is already uploading information about their 10,000 farmer clients, who travel long distances to purchase inputs and aggregate their produce at FACE warehouses for processing and sale. Previously, FACE collected this information by paper and stored the data on a computer that recently crashed, highlighting the need for a USSD farmer registration process via mobile and a cloud-based storage system.
“AgriLife will reduce the transaction time with our farmers because it’s all done online, quickly and there’s less of a need to travel,” said Dr. Otim Bernard, CEO of the Farmers Centre. “In the end, this will reduce our costs.”
The AgriLife platform was developed by Kenyan-based IT company MobiPay Kenya Ltd. Mercy Corps has supported the expansion of AgriLife to Uganda, while building relationships with other service providers who can be integrated into the platform so they can better reach rural clients, a new market segment for many companies. Mobipay expects to provide services to 10,000 farmers through the partnership with FACE, with a target of 100,000 by the end of 2013.
“If we can track our clients’ acreage and their output, we can help them plan what to plant and get the inputs they need,” Bernard continued. “Then we can link up with buyers and let them know more accurately that we have X farmers who can produce a certain amount of maize, and we currently have X tons aggregated at our warehouse for sale.”
During a farmer group meeting in March 2013, in a small village about 65 kilometers from Lira’s town center, group members acknowledged using a “wait and see” strategy. They have been observing the group president’s use of his mobile phone and plan to determine whether the benefits he’ll derive from the mobile connection to the Farmers Centre (via AgriLife) are enough to convince them to purchase their own phone and register individually. Farmers are more interested in group loans, which are easier to get than individual loans, due to the need for collateral, which is usually land. However land is often owned communally by clans in northern Uganda, so individuals cannot use it as collateral. Mobipay is tailoring the AgriLife platform for this region so that group credit scores are possible, and is engaging financial institution partners that can provide group lending based on these scores.
Trust is typically a major obstacle in introducing new products to rural farmers. Working with local partners like FACE means farmers see AgriLife as just one more service provided by a well-known enterprise that has consistently provided quality services to them for many years, sharing and explaining all of the products available with their clients.
However, challenges remain: low network coverage and instability of the network in the most remote areas can mean lower adoption, the high cost of phones (~$20) and calls (~$0.20 per minute), and difficulty in charging mobile phones all constrain smallholder farmers from accessing services via mobile and receiving the platform and its associated economic benefits.
There is hope, however. Based on a survey Mercy Corps conducted in October 2012, 65 percent of households in the region own to mobile phones while 90 percent have access, and some are already using mobile money services to send remittances. Farmers have shown a gradual but steady uptake of mobile money services beyond remittances, and focus groups revealed interest in using more mobile services. Currently growth is limited largely because of farmers’ incomplete understanding of the products available and their associated economic benefits.
Mercy Corps is providing this support under a three-year Swiss Agency for Development and Cooperation (SDC) funded program called Agri-Fin Mobile, simultaneously being rolled out in Indonesia and Zimbabwe with a target of raising farmer incomes by 30 percent by bundling agriculture-related services and delivering them via mobile.
Mercy Corps expects that improved crop yields and increased income resulting from this holistic, mobile platform will have a significant impact on the food security of poor families, maximizing their production and profit potential.Achon Bernard, a farmer in northern Uganda, is happy about the possibility of using his mobile phone to order and pay for inputs like seeds and fertilizer, as well as get paid for his produce. Photo: Kyla Springer/Mercy CorpsRelated articles:
- Mercy Corps’ Agri-Fin Mobile program goes live in Indonesia, Uganda, and Zimbabwe
- Mercy Corps partnership ushers in the mobile age for rural Filipino farmers
- Outgrower Systems Hold Promise for Smallholder African Farmers
- Advancing research to support smallholder farmers
- Uganda: Health Care Now On Your Phone
- Unlocking Uganda’s potential market for fuel-efficient stoves
Categories: Feature Articles
Subscribe to our stories
- Virtual reality as an urban tourism destination marketing tool January 26, 2020
- Exploring VR experiences of tourists' attachment to a rural destination January 26, 2020
- Sustainable intensification: Is a systems perspective essential for integrated crop-livestock systems? January 16, 2020
- Disseminating maize agronomy technologies using interactive voice response in Malawi–the opportunities and pitfalls January 12, 2020
- Towards a communication-based typology of management control modes: showing the relevance of communicative action for entrepreneurial settings December 24, 2019