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Understanding “Foregoing” Behavior at the Base of the Pyramid (BoP) in Kenya
March 28, 2013 Editor 0
By Tonny Omwansa, Angela Crandall, and Tim Kelly At the end of 2012, infoDev released a study, conducted by iHub Research and Research Solutions Africa, looking at how mobile phones are being used by those at the economic base of the pyramid in Kenya (living on less than US$2.5 per day). The study, funded by […]
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