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Bringing Sanitation Solutions Inside Homes
March 20, 2013 Editor 0
Unilever understands the power of markets in the developing world. In fact, 55 percent of its $66 billion in sales last year came from there. So when the nonprofit Water and Sanitation for the Urban Poor (WSUP) got together in 2010 with board member Unilever to explore new enterprise opportunities in sanitation, the consumer goods giant supported the idea wholeheartedly.
Together, the team decided to focus on an in-home sanitation project in Kumasi, Ghana. Unilever and WSUP already had a significant presence there. Plus, the habit of paying for sanitation was long established in that region. Joined by design firm IDEO, the team traveled to Kumasi in November 2010 to gain a better understanding of the sanitation market and further develop the business model.
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