Food or phone? Study finds some poor Kenyans choose the second
March 19, 2013 Editor 0
In Kenya, using one’s mobile phone is now often considered to be more of a priority than eating or paying utility bills.
Two new infoDevled studies on mobile phone usage in Kenya and South Africa highlight just how valuable mobile phones have become to people living on less than $2.50 a day.
The Kenya study, carried out by iHub Research and Research Solutions Africa, found that at least 20 percent of respondents felt it was necessary to make significant personal sacrifices to recharge their mobile credit. The study outlines claims that, on average, Kenyans sacrifice 72 shillings per week for their phones. In more than 80 percent of such cases, this meant phone users bought less food at least once a week. New clothes, bus fares, utility bills, and even soap were also sacrificed in favor of the mobile phone.
Click here to access the full report.Related articles:
- Mobile phone use vital for the poor
- Final report released on how base of the pyramid (BoP) Kenyans use mobile phones
- 3 Key Factors for the Next Mobile App to Scale like M-Pesa
- New study maps mobile tech use among Kenya’s poorest
- How Mobile technology has been used to create an impact in Cameroon
- Largely Peaceful Kenyan Vote Bolstered by Youth, Technology
Subscribe to our stories
- Device that recycles vaporized water from power plants wins MIT $100K May 28, 2019
- Why Do Foreign Investors’ Attitudes toward Women Matter? May 28, 2019
- When less is more: coordinating innovation in open versus closed source software development May 28, 2019
- Social entrepreneurship: an emerging market perspective, some fresh evidence from Ghana May 28, 2019
- Influence of personal traits on social entrepreneurship intention: an empirical study related to Tunisia May 28, 2019