How Multinationals Can Tap into ‘Conscious Innovation’
March 12, 2013 Editor 0
“Brands have tremendous difficulty understanding people as people,” according to Lourenço Bustani. He is pointing to the big challenge facing businesses nowadays as they try to deal with people’s needs in a changing economy.
Bustani is a Brazilian innovator who decided to show the private market that it is possible to be prosperous without abdicating the most important human values. Bearing this in mind, he founded Mandalah, an organization that helps corporations redefine their roles in society. Some of his customers are household names, from General Motors to Nike to Whirlpool, and the 2016 Summer Olympic Games in Rio.
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