What the West Can Learn from Jugaad
February 27, 2013 Editor 0
Jugaad innovation is based on principles such as “seek opportunity in adversity,” “do more with less,” and “think and act flexibly.” These principles have long been embraced in emerging markets characterized by scarcity and unpredictability. But today, developed countries are confronting many of the same problems. To compete in this complex business environment, mature companies need a new approach to innovation and growth — one that, like jugaad, is frugal, flexible, and participative.
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