The sticks and carrots of integrating users into product development
December 10, 2012 Editor 0
Users can be a prolific source of innovation. Nonetheless, many firms remain reluctant to integrate users into new product development. This is partly attributable to an insufficient understanding of ways in which firms can influence user activity to reap its benefits while reducing potentially adverse side-effects. This paper investigates by which instruments firms can affect the cost and benefit expectations that users attach to innovation activities and thereby influence user activity in terms of its level and focus. The analysis relies on prior empirical findings on purposive user guidance by manufacturers. We conclude that companies can indeed affect user activity and advance propositions on optimal strategies. Our findings can inform scholarly debate on the contingency factors of user innovation activity.
Go to Source
- The Six-Minute Guide to Making Better High-Stakes Decisions
- Uganda: Country Takes Stock of New Climate Information Service
- Malaria diagnosis and mapping with m-Health and geographic information systems (GIS): evidence from Uganda.
- Invitation to join an online discussion on cattle genomics in Africa, 16-26 August 2016
- Africa: World Social Science Report 2013 – Navigating Pathways in the Safe and Just Space for Humanity
- Building out a global classroom
Subscribe to our stories
- SL Crowd Green Solutions September 21, 2020
- Digital transformation in the banking sector: surveys exploration and analytics August 3, 2020
- Why Let Others Disrupt You? Take the Smart Self-Disruption Journey! August 3, 2020
- 5 Tips for Crowdfunding During the Pandemic August 3, 2020
- innovation + africa; +639 new citations August 3, 2020