Customers, not Cash, are the Key to Innovation Success
December 4, 2012 Editor 0
There is no correlation between how much a company spends on R&D and its overall financial performance. So what can help a company turn decent ideas into solid products? The latest iteration of Booz & Company’s annual survey on R&D spending of the 1,000 public companies that spend the most on innovation sheds light on what strategies are working.
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