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Is Your Company Ready for the Reverse Innovation Revolution?
December 3, 2012 Editor 0
A growing number of companies are finding that developing low-cost innovations to meet the needs of customers in emerging companies can later be leveraged into disruptive innovations for their most competitive markets in rich countries. Low income countries represent the next big wave of innovation, predicts Greg Satell.
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Categories: Innovation
Tags: Company, Countries, Innovation
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