New study maps mobile tech use among Kenya’s poorest
November 16, 2012 Editor 0
One in five Kenyans at the base of the pyramid (BoP) forgo a usual expense, such as food or a bus pass, to afford mobile phone access, according to an upcoming study commissioned by infoDev.
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- Final report released on how base of the pyramid (BoP) Kenyans use mobile phones
- How BoP in Kenya Use Phones for Income Generation: Videos
- Mobile Retail in Kenya
- Key Takeaways from the World Bank’s 2012 Maximizing Mobile Report
- Mobile phone access reaches three quarters of world population
- How Can Digital Marketing Improve East African Development Outcomes?
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