Reviewing The Influence Of IT Applications Such As Implementing Online Distribution Channels In Hotel Industry
October 12, 2012 Editor 0
Purpose: This research aims to study the influence of information technology applications, particularly electronic distribution channels, on success and failure factors that have been devoted to the handling of routine operational problems in the hotel industry.
Design/methodology/approach: Reviewing personal interviews and surveys of structured questionnaires done by senior level managers of hotels. The collected data has been analyzed to generate the findings of this research.
Findings: According to this analysis, IT applications were not used merely to replace the paper work and the traditional manual system but also to improve customer service and enhance management power. The results emphasize that the growing of online distribution channels have affected the ability of hotels to support employees, enhance the quality of service, improve communication and efficiencies, gain competitive advantage, maintain relationship with customers and increase profitability.
Most of the findings in this study are based upon the data and interviews gathered by other fellow researchers. There is no testing for accuracy of these findings.
The surveys and interviews used for this analysis were performed on selected hotel (rated three stars and above) in selected locations, which are not inclusive of all the hotels in one particular country; therefore the results may not be extensively applicable.
In some of interviews there isn’t clear cut differentiate between online distribution channels and travel agents that makes hard to bring out clear results from them.
Originality/value: This research attempts to contribute to the knowledge of hotel owners and managers in relation to the decision-making processes for the implementation of IT infrastructures such as “online distribution channels” in the context of hotel industry and facilitate hoteliers to incorporate IT into their efforts to remain competitive in the industry.
Note: There is a file embedded within this post, please visit this post to download the file.
Continued here: Reviewing The Influence Of IT Applications Such As Implementing Online Distribution Channels In Hotel Industry
- Using Market Research Just for Marketing Is a Missed Opportunity
- 9 Best Practices for Cleaning, Managing, and Tagging Your Data
- Let’s talk business: Knowledge-sharing helps make Sub-Saharan Africa more competitive
- Aren’t Medicine and Water More Important Than Telecommunications?
- New surveys reveal dynamism, challenges of open data-driven businesses in developing countries
- How ICTs Enhance Environmental Sustainability Projects
Tags: applications, competitive, customer, data, Distribution Channels In Hotel Industry, failure/success factor, hotel, Implementing Online Distribution Channels, improve, Information technology, issue no. 4, managers, online, Online Distribution Channels In Hotel, results, Reviewing The Influence Of IT Applications Such As Implementing, study
You’re Probably Not Very Good at Most Things Innovation Strategies Under Uncertain Regulatory Circumstances: Argentinean ICT MSMEs
Subscribe to our stories
- Entrepreneurial Alertness, Innovation Modes, And Business Models in Small- And Medium-Sized Enterprises December 30, 2021
- The Strategic Role of Design in Driving Digital Innovation June 10, 2021
- Correction to: Hybrid mosquitoes? Evidence from rural Tanzania on how local communities conceptualize and respond to modified mosquitoes as a tool for malaria control June 10, 2021
- BRIEF FOCUS: Optimal spacing for groundnuts in smallholder farming systems June 9, 2021
- COVID-19 pandemic: impacts on the achievements of Sustainable Development Goals in Africa June 9, 2021
Popular Post-All time
- A review on biomass-based... 1k views
- Apply Now: $500,000 for Y... 814 views
- Can blockchain disrupt ge... 809 views
- Test Your Value Propositi... 763 views
- Prize-winning projects pr... 727 views