• What we do
  • The People
  • About Us
  • Why Innovation Africa
  • Contact Us
Innovation AfricaCreating the Future Today
  • Feature Articles
  • Innovation
  • Agriculture
  • ICT
  • Technology
  • Entrepreneurship
  • Health
  • Store
  • Contact Us
Menu
  • Feature Articles
  • Innovation
  • Agriculture
  • ICT
  • Technology
  • Entrepreneurship
  • Health
  • Store
  • Contact Us
  • Customer Integration during Innovation Development: An Exploratory Study in the Logistics Service Industry

    August 21, 2012 Editor 0

    Previous research has shown that though customer integration during innovation development can enhance companies’ innovation performance, it can also harm innovativeness. A possible reason for these contradicting findings is that innovation development is a dynamic process that requires different tasks. Thus, a more fine-grained picture of how customer-oriented companies engage in customer integration throughout the entire innovation development process is necessary. This article contributes to the innovation and marketing literature by providing insights into how companies co-create knowledge about customer needs relevant for innovation development.

    Using a multiple case study design, this study examines four substantive cases that illustrate the activities logistics service providers undertake to integrate customers during the process of idea generation, development and implementation. The results show that companies focus on both proactive and reactive customer integration during idea generation and implementation but refrain from reactive customer integration during development.

    Go to Source

    Related Posts

    • Customer Integration during Innovation Development: An Exploratory Study in the Logistics Service IndustryCustomer Integration during Innovation Development: An Exploratory Study in the Logistics Service Industry
    • To Work with Data, You Need a Lab and a Factory
    • Emerging Market Disruptive Innovations
    • The long road to full open innovation. Part 1: Tales from the golden age of closed innovationThe long road to full open innovation. Part 1: Tales from the golden age of closed innovation
    • A Spiral Approach to Business Model InnovationA Spiral Approach to Business Model Innovation
    • How Emerging-Market Companies Should ExpandHow Emerging-Market Companies Should Expand
    Sovrn
    Share

    Categories: Creativity

    Tags: companies, innovation development, logistics, reactive customer integration

    Tanzania Tech Ecosystem Rising: Kinu Innovation workspace, Competitive mobile money & mCommerce Kicks off iHub at the IETF

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

Subscribe to our stories


 

Recent Posts

  • SL Crowd Green Solutions September 21, 2020
  • Digital transformation in the banking sector: surveys exploration and analytics August 3, 2020
  • Why Let Others Disrupt You? Take the Smart Self-Disruption Journey! August 3, 2020
  • 5 Tips for Crowdfunding During the Pandemic August 3, 2020
  • innovation + africa; +639 new citations August 3, 2020

Categories

Archives

Popular Post-All time

  • A review on biomass-based... 0.9k views
  • Can blockchain disrupt ge... 682 views
  • Prize-winning projects pr... 678 views
  • Apply Now: $500,000 for Y... 605 views
  • Test Your Value Propositi... 533 views

Recent Posts

  • SL Crowd Green Solutions
  • Digital transformation in the banking sector: surveys exploration and analytics
  • Why Let Others Disrupt You? Take the Smart Self-Disruption Journey!
  • 5 Tips for Crowdfunding During the Pandemic
  • innovation + africa; +639 new citations
  • SME Innovation: 10 Priorities for Support Post-COVID-19 
  • Africa RISING Annual Progress Report 2018 – 2019 now available
  • Fodder beet feed supplementation delivers dairy success for Ethiopian farmers
  • Using theory of change for outcome-oriented research
  • Africa RISING partners publish soil fertility management guidebook

Tag Cloud

    africa African Agriculture Business Business model Business_Finance Company Crowdsourcing data Development East Africa economics Education Entrepreneur entrepreneurs Entrepreneurship ethiopia ghana Health_Medical_Pharma ict Information technology Innovation kenya knowledge Knowledge Management Leadership marketing mobile Mobile phone nigeria Open innovation Organization Research rwanda science Science and technology studies social enterprise social entrepreneurship south africa Strategic management strategy tanzania Technology Technology_Internet uganda

Categories

Archives

  • A review on biomass-based hydrogen production for renewable energy supply 0.9k views
  • Can blockchain disrupt gender inequality? 682 views
  • Prize-winning projects promote healthier eating, smarter crop investments 678 views
  • Apply Now: $500,000 for Your Big Data Innovations in Agriculture 605 views
  • Test Your Value Proposition: Supercharge Lean Startup and CustDev Principles 533 views

Copyright © 2005-2020 Innovation Africa Theme created by PWT. Powered by WordPress.org