How do Specialized Intermediaries Facilitate Creative Crowdsourcing?
August 20, 2012 Editor 0
One of the most obvious benefits of crowdsourcing is its ability to stimulate creativity and accelerate innovation on a global scale. Leading companies such as Dell, Starbucks or Frito-Lay have pioneered this trend by building platforms (respectively IdeaStorm, MyStarbucksIdea and Doritos Crash The SuperBowl) that connect them to a crowd of passionate individuals. These success-stories paint a very positive picture of crowdsourcing, but the reality is that connecting with the crowd is not as easy as it seems. In this post, we will present the advantages and drawbacks of using crowdsourcing to source creative ideas, and explain how specialized intermediaries can help companies by providing crowds, platforms and experience.
Go to Source
- The Secret Phrase Top Innovators Use
- 7 Reasons to Avoid Crowdfunding
- Supporting creativity through knowledge integration during the creative processes. A management control system perspective
- How an Internal Social Network Can Drive Innovation, Crowdsourcing of Ideas
- The Death of Innovation Crowdsourcing (As We Know It)!
- Coke to adopt more open innovation style
Subscribe to our stories
- A regional enterprise to commercialize an integrated technology for waste water treatment and biowaste conversion in eastern Africa May 27, 2018
- Dr Peggy Oti-Boateng May 27, 2018
- Three years in a row: Mauritania continues to excel in its Doing Business performance May 27, 2018
- Africa RISING farming technologies reach 60,000 households in Ethiopia May 27, 2018
- 7 questions to ask before you launch an enterprise blockchain project May 27, 2018