Innovation Isn’t About New Products, It’s About Changing Behavior

August 19, 2012 Editor 0

Innovative organizations are those that can depart quickly from their planned trajectory and jump onto a new opportunity; they’re organizations that recognize and take an active role in introducing new behaviors that were unknown. It is ultimately the speed with which companies do this and the willingness to experiment in new and unanticipated areas that determines the extent to which their innovation is “open,” says author Thomas Koulopoulos.
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Categories: Innovation

Tags: Behavior, Innovation, Koulopoulos, Organizations, unanticipated