Scenario planning for innovation development: an overview of different innovation domains
August 13, 2012 Editor 0
Innovations expressed by customers are often unstructured, unclear, and ambiguous, making it difficult to interpret customers’ contributions, integrate them into a company’s R&D department and transfer them into comprehensible requirements for the development of product, service or software innovations. To close this gap, the paper presents scenarios as a technique to support communication between customers and developers along the R&D process and to reduce feedback cycles. A basic understanding of scenarios and their application in innovation management is delivered by outlining scenario definitions, identifying dimensions for the classification of scenarios, and providing an overview of scenario representation techniques for different innovation domains.
Go to Source
- Pulp Innovation Chapter LXX: What if the Scenario is Wrong?
- Transforming Customers and Businesses
- Why do Most Products Fail? 3 Techniques to Leverage Hidden Needs
- Software product innovation in agile usability teams: an analytical framework of social capital, network governance, and usability knowledge management
- Test-Driven Development as an Innovation Value Chain
- User Innovation in Techniques: A Case Study Analysis in the Field of Medical Devices
Subscribe to our stories
- Virtual reality as an urban tourism destination marketing tool January 26, 2020
- Exploring VR experiences of tourists' attachment to a rural destination January 26, 2020
- Sustainable intensification: Is a systems perspective essential for integrated crop-livestock systems? January 16, 2020
- Disseminating maize agronomy technologies using interactive voice response in Malawi–the opportunities and pitfalls January 12, 2020
- Towards a communication-based typology of management control modes: showing the relevance of communicative action for entrepreneurial settings December 24, 2019