How 10 of the Best Global Brands Use Creative Crowdsourcing
August 9, 2012 Editor 0
Crowdsourcing has quickly gained traction with some of the world’s biggest consumer brands. Yannig Roth reports that 10 of the top 11 brands are utilizing it to uncover new opportunities for product and business model innovation. The following companies and brands are profiled: Coca-Cola, IBM, Microsoft, Google, GE, McDonalds, Intel, Walt Disney, HP and Toyota.
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