Innovation Isn’t About New Products, It’s About Changing Behavior
August 5, 2012 Editor 0
The fastcompany website posted an article which argues that we are at the tail end of an era that has focused almost entirely on the innovation of products and services, and we are at the beginning of a new era that focuses on the innovation of what may be called “behavioral business models.” These models go beyond asking how we can make what we make better and cheaper, or asking how we can do what we do faster. They are about asking why we do what we do to begin with. And the question of why is almost always tied to the question of how markets behave.
Click here to read the full article.
- Innovation Isn’t About New Products, It’s About Changing Behavior
- The impact of OFDI on firm innovation in an emerging country
- To foster innovation, let a hundred flowers bloom?
- Can China be an innovation powerhouse?
- Innovation’s New World Order
- What Happened to the Innovation, Disruption, Technology’ Dividend?
Categories: Open Innovation
Subscribe to our stories
- Entrepreneurial Alertness, Innovation Modes, And Business Models in Small- And Medium-Sized Enterprises December 30, 2021
- The Strategic Role of Design in Driving Digital Innovation June 10, 2021
- Correction to: Hybrid mosquitoes? Evidence from rural Tanzania on how local communities conceptualize and respond to modified mosquitoes as a tool for malaria control June 10, 2021
- BRIEF FOCUS: Optimal spacing for groundnuts in smallholder farming systems June 9, 2021
- COVID-19 pandemic: impacts on the achievements of Sustainable Development Goals in Africa June 9, 2021