BoP Career Paths: At the Root of a Baobab Tree, A New Food Company to Benefit the Poor
August 1, 2012 Editor 0
The baobab is a tree that is abundant in Southern Africa, especially in rural areas. It’s known as the “tree of life.” I was always in awe of this tree. It has a huge knotted trunk and looks like it has been pulled out of the ground and turned upside down. It provides shelter and food for communities in rural areas. The fruit is a superfood and contains a powder that is rich in antioxidants, vitamin C, potassium, calcium and magnesium.
Given the nutritional benefits of the fruit, the tree has the opportunity to increase incomes for the people living in areas with baobab trees. Bumbleroot was founded to create products utilizing baobab and other interesting high-value food products grown and harvested from low-income communities around the world. We source from farmers who are committed to sustainable practices and receive a fair income for their products.
- How ICT Can Have Socioeconomic Impact on Base of the Pyramid Consumers
- How BoP in Kenya Use Phones for Income Generation: Videos
- $200,000 for BoP Health Care Innovators
- Final report released on how base of the pyramid (BoP) Kenyans use mobile phones
- Can You Really Make a Fortune in BoP Health Care?
- Shelter – BOP need
Categories: Next Billion
Subscribe to our stories
- SL Crowd Green Solutions September 21, 2020
- Digital transformation in the banking sector: surveys exploration and analytics August 3, 2020
- Why Let Others Disrupt You? Take the Smart Self-Disruption Journey! August 3, 2020
- 5 Tips for Crowdfunding During the Pandemic August 3, 2020
- innovation + africa; +639 new citations August 3, 2020