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  • Business Models: Are You Entering a Market or Building One?

    July 26, 2012 Editor 0

    There is a huge difference between entering an existing market and building a completely new one. A look back at Apple’s fledgling Apple 1 personal computer contains some important lessons for innovators who seek to create new business models and product categories.
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    Categories: Business Model, Innovation

    Tags: business models, entering, fledgling, Market or Building

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