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Business Models: Are You Entering a Market or Building One?
July 26, 2012 Editor 0
There is a huge difference between entering an existing market and building a completely new one. A look back at Apple’s fledgling Apple 1 personal computer contains some important lessons for innovators who seek to create new business models and product categories.
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Categories: Business Model, Innovation
Tags: business models, entering, fledgling, Market or Building
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