• What we do
  • The People
  • About Us
  • Why Innovation Africa
  • Contact Us
Innovation AfricaCreating the Future Today
  • Feature Articles
  • Innovation
  • Agriculture
  • ICT
  • Technology
  • Entrepreneurship
  • Health
  • Store
  • Contact Us
Menu
  • Feature Articles
  • Innovation
  • Agriculture
  • ICT
  • Technology
  • Entrepreneurship
  • Health
  • Store
  • Contact Us
  • Entrepreneurial marketing and capital acquisition

    July 14, 2012 Editor 0

    Entrepreneurial marketing and capital acquisition
    Reinhard Schulte
    International Journal of Entrepreneurship and Small Business, Vol. 16, No. 4 (2012) pp. 471 – 484
    The paper examines financing relationships between new ventures and their bank creditors. Defining this as an agency relationship, the paper develops a theoretical framework for an analysis of substantial problems in making financial contracts at reasonable terms for new ventures. Three basic types of problems emerge: differences in information, differences in management influence, and differences in the capital impact of a contract. As a conclusion, the implementation of financing marketing as a basic strategy for start-ups in acquiring and maintaining financial contracts is suggested. It encompasses all measures that serve to generate, to maintain, or to improve financing resources by aligning with the needs of actual or potential finance partners. Features of an entrepreneurial marketing needed to acquire financial resources are introduced, and its suitability to reduce financing obstructions is discussed.

    Go to Source

    Related Posts

    • Non-traditional private equity financing can be a win-win solution for SMEsNon-traditional private equity financing can be a win-win solution for SMEs
    • The $450 Billion Opportunity: Catalyzing Smallholder Agricultural FinanceThe $450 Billion Opportunity: Catalyzing Smallholder Agricultural Finance
    • Why HR and Finance will Love Collaborative InnovationWhy HR and Finance will Love Collaborative Innovation
    • Building a culture of innovation by maximizing the role of the RN.Building a culture of innovation by maximizing the role of the RN.
    • Great user experience + clear value proposition = value innovationGreat user experience + clear value proposition = value innovation
    • Africa: How Mobile Phones Increased the Digital DivideAfrica: How Mobile Phones Increased the Digital Divide
    Sovrn
    Share

    Categories: Entrepreneurship

    Tags: Entrepreneurial marketing and capital acquisition, finance, financial contracts

    Help Change How Businesses Are Built: Looking for Tech Co-Founder and Senior RoR Dev Entrepreneurial orientation, market orientation and internationalisation in born global small and micro-businesses

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

Subscribe to our stories


 

Recent Posts

  • SL Crowd Green Solutions September 21, 2020
  • Digital transformation in the banking sector: surveys exploration and analytics August 3, 2020
  • Why Let Others Disrupt You? Take the Smart Self-Disruption Journey! August 3, 2020
  • 5 Tips for Crowdfunding During the Pandemic August 3, 2020
  • innovation + africa; +639 new citations August 3, 2020

Categories

Archives

Popular Post-All time

  • A review on biomass-based... 0.9k views
  • Can blockchain disrupt ge... 697 views
  • Prize-winning projects pr... 692 views
  • Apply Now: $500,000 for Y... 610 views
  • Test Your Value Propositi... 537 views

Recent Posts

  • SL Crowd Green Solutions
  • Digital transformation in the banking sector: surveys exploration and analytics
  • Why Let Others Disrupt You? Take the Smart Self-Disruption Journey!
  • 5 Tips for Crowdfunding During the Pandemic
  • innovation + africa; +639 new citations
  • SME Innovation: 10 Priorities for Support Post-COVID-19 
  • Africa RISING Annual Progress Report 2018 – 2019 now available
  • Fodder beet feed supplementation delivers dairy success for Ethiopian farmers
  • Using theory of change for outcome-oriented research
  • Africa RISING partners publish soil fertility management guidebook

Tag Cloud

    africa African Agriculture Business Business model Business_Finance Company Crowdsourcing data Development East Africa economics Education Entrepreneur entrepreneurs Entrepreneurship ethiopia ghana Health_Medical_Pharma ict Information technology Innovation kenya knowledge Knowledge Management Leadership marketing mobile Mobile phone nigeria Open innovation Organization Research rwanda science Science and technology studies social enterprise social entrepreneurship south africa Strategic management strategy tanzania Technology Technology_Internet uganda

Categories

Archives

  • A review on biomass-based hydrogen production for renewable energy supply 0.9k views
  • Can blockchain disrupt gender inequality? 697 views
  • Prize-winning projects promote healthier eating, smarter crop investments 692 views
  • Apply Now: $500,000 for Your Big Data Innovations in Agriculture 610 views
  • Test Your Value Proposition: Supercharge Lean Startup and CustDev Principles 537 views

Copyright © 2005-2020 Innovation Africa Theme created by PWT. Powered by WordPress.org