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China’s Mid-Market Innovators
July 12, 2012 Editor 0
A new category of global competitor — low-price, high-quality Chinese business-to-business upstarts — is shaking up the competitive landscape around the world. The conventional strategy for many multinational incumbents, of trying to divide the market with “just good enough” products for the low end, will no longer suffice. Global multinationals must change their overall ways of doing business.
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