P&G – Using Open Innovation to Be a World Class Innovator
June 17, 2012 Editor 0
The Innovation Leadership Network website presented a case study of Proctor and Gamble using an Innovation Matrix to help understand how the innovation capability of firms evolves over time. In the late 1990s, P&G’s innovation program had lost its way. Successful product innovation was at the centre of their competitive strategy, but their performance had been slipping. P&G had reviewed their R&D strategy and increased their R&D budget. The problem was that the increased R&D spending didn’t improve their performance.
Click here to read the full article.
Categories: Open Innovation
Subscribe to our stories
- The Strategic Role of Design in Driving Digital Innovation June 10, 2021
- Correction to: Hybrid mosquitoes? Evidence from rural Tanzania on how local communities conceptualize and respond to modified mosquitoes as a tool for malaria control June 10, 2021
- BRIEF FOCUS: Optimal spacing for groundnuts in smallholder farming systems June 9, 2021
- COVID-19 pandemic: impacts on the achievements of Sustainable Development Goals in Africa June 9, 2021
- Explicit knowledge networks and their relationship with productivity in SMEs May 30, 2021